Paris, wine and charismatic language – these are the things France is known for. But the country is building up a reputation in the competitive smartphone scene.
comScore, one of the leading global companies when it comes to digital market analysis, recently released the 2013 France Digital Future in Focus report. It was found that France will become one of the most popular markets for mobile computer manufacturers and will be the most profitable market for smartphones in the future.
For the past few years, sales of mobile electronics in France soared, generally because of the people’s reliance on the internet. Most devices in the country are used to check emails, log in to social media accounts, browse the internet, watch videos, and play online games. According to the comScore study, “48 million people in France used the internet in December 2012, a 1 percent increase over the year. French spent an average of almost 28 hours online, more than the European average”. Right now, more than 50% of the French population owns a smartphone, and 71% of this total bought one in December 2012.
Another thing that smartphone manufacturers can take advantage of is the fact that France is a video game heaven. The country is where game development giants like Ubisoft and Gameloft are headquartered. Real money games like poker is another thing that keeps many French busy these days. Online gambling regulator ARJEL revealed that the number of online poker enthusiasts has more than doubled since 2011. From 166,500 two years ago, there are now 381,000 players who turn to their mobile phones to enjoy or kill time on real money games. Out of these numbers, 214,000 go to websites like Partypoker.fr.
Poker is one of the biggest online games in France. In fact, there are now at least seven online casino companies operating in the country. In the professional poker scene, France has 22 players competing in various international tournaments. Mobile computers are perfect for online poker. People who can’t buy time to go to casinos and other gaming houses can instantly connect to poker websites to play their favorite game through these devices.
Some of the websites not only offer chances to win cash, they also give players the opportunity to qualify for the prestigious World Poker Tour and the World Series of Poker. As long as each phone has fast and reliable internet connection, one would definitely enjoy a virtual poker table because these games are readily available on mobile computers, no need for download.
The comScore report has the facts to back their claim. Indeed, France is a smartphone Mecca in the making. Looks like several smartphone makers have anticipated this report. Fujitsu selected France as among the first to receive its smartphones for the elderly while Tizen OS will start sales of its smartphones later this year. On the other hand, HTC made steps to update French smartphones with Android 4.1.2 Jelly Bean OS. Local provider Orange Telecom has also joined the fray as it launched a trio of own-brand Android 4.1 Jelly Bean smartphones.
Do you think France is building a good reputation with this?