For example cars. It isn’t cool to drive a Japanese car. Why? A Japanese car costs less, is more reliable, more innovative. Yet we don’t want those cars. A German car costs more, is less reliable, and looks like the German cars 20 years ago.
There are multiple explanations I can think of. A car is no more just a means of transportation; it is a symbol of status. The bigger your Mercedes, the richer you are. This is logical, we (yes, ‘we’, the cool guys from the western world) produce cars for the wealthy, they produce cars for transport. It is a different market, in which Japan conquers, who can afford a 50, 000 dollar Mercedes and who just needs a means of transport, a car that fits a parking spot.
The other explanation is that we are afraid for change. Which is logical too, we like the old-fashioned expensive cars. They worked 20 years ago, we can’t say that of a Japanese car. And a car produced in Germany or the US sounds safe. The world that we know. China is too far away.
But what if Mercedes suddenly lets its cars be produced in China, because of the low wages? It won’t keep us from buying them and this seems strange. As long as the brand is western, it doesn’t matter where it really comes from. An iPhone is made in China, yet we buy it. The Meizu, a mobile bigger, faster and better than an iPhone, doesn’t sell in the US. We like the Chinese wages, not the Chinese brand.
What is your honest opinion about products made in China?